Julian March

Why we all need a Queen Gertrude: 5 tips for telling your business story

Here are five really simple tips to make sure that your message is as clear as possible and that your business story lands with the impact it deserves.

The reinvention of war coverage: 3 reasons Ukraine is different

The Royal Television Society asked me to write an article for the March issue of their magazine. It's reproduced here with their permission.

How to use communications to multiply the value of learning & development

Businesses can not only maximise but multiply their investment in training and development by using a communications platform to embed learning and make culture change stick.

5 quick ways to test a proposition (and avoid an own goal)

Proposition testing is a small investment of time and effort up front which could save you a whole load of pain and loss of trust later on.

Embedding agile content creation in your business

The power of storytelling is a key pillar in digital leadership nowadays, and wherever you sit on the spectrum between 100% in-house and fully outsourced, your output needs to be always on.

How to tell your strategy as a story

Telling your strategy as a story is an act of leadership, which connects people with purpose, and takes the discourse around your business beyond mere intellect and into the visceral.

9 steps to TV production sparkle in your next webinar

Highly produced webinars have for too long been the preserve of the C-suite and the big annual company all hands, but now they are in scope for quarterly division meetings or monthly updates.

Everyone's resilient until they break - burnout seen from the other side

I burnt out, and I built back better - and I talk about it to help others spot the signs

5 dimensions of digital leadership

It’s doesn’t matter what sector you work in, it’s digital now - and that requires digital leadership.

Trust, communication and inclusion - three antidotes to team toxicity

Let’s look at three causes of toxicity & dysfunction in a team, and the key to curing all of them

5 reasons why your board needs to be more digital, and what to do about it.

Digital acceleration is here to stay. If your business is going to ride this train successfully, you need everyone in your company to be on board, right up to the very top.

V-Day: 5 lessons in [digital] acceleration

The journey of the Pfizer/BioNTech vaccine shows all the symptoms of an accelerated non-linear process, and can be considered a shot-in-arm for all kinds of businesses