The first article in a series examining how to bring Impact Storytelling to a range of business scenarios, from revenue uplift to societal benefit
When the audience for your Impact Story is a finance function, the argument usually comes down to revenue or productivity. And sometimes often both.
When the audience of your Impact Story cares about efficiency, the maths is only half the argument, the other half is what you with the time saved.
How to show a CFO what low engagement is already costing them. (Article 4 of 6)
How to calculate the multiple costs of a single failure, and why prevention is almost always better value.
The last article in my series about combining words and numbers to communicate impact, with the example of the power of a clean floor
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