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Julian March

Consultant, storyteller, creator

Latest articles

The importance of owning your own web presence in 2024

The fact is that all businesses, whether multinational or individuals, need to establish and maintain their own web presence, for at least three big reasons.

Screengrab of Julian March's website julianmarch.co.uk

6 lessons on resilience I learned from 1 epic bike ride

I might have mentioned it before - I recently gave myself a 50th birthday present of cycling 196 miles in one night.

Julian March finishing the Vätternrundan 2023

5 steps to building a confident communications culture

A confident communication culture is as much about the psychological safety to make one’s voice heard, as the communication itself.

Cows on gathered on UK hilltop

The Power of Pilgrimage

What is the power of pilgrimage, how can you experience it, and why you should.

A road through forests in the middle of Sweden at sunrise

Swap hype about hypergrowth with savvy on the sigmoid curve

The trick to sustaining growth is making the jump from one curve to the next at the right time.

A graphic illustration of a woman stepping across a trough in a share price

Is your technology fit for purpose? 9 checkpoints for a strategic tech review

By reviewing your technology through these areas, you can ensure that it remains in lock-step with your business and accelerates your growth.

A row of toy cars in various shapes and sizes

Why we all need a Queen Gertrude: 5 tips for telling your business story

Here are five really simple tips to make sure that your message is as clear as possible and that your business story lands with the impact it deserves.

Photo 224629158 © Diego Grandi | Dreamstime.com

The reinvention of war coverage: 3 reasons Ukraine is different

The Royal Television Society asked me to write an article for the March issue of their magazine. It's reproduced here with their permission.

The logos of TikTok, Tor and Telegram over a picture of a Ukrainian building destroyed by a Russian airstrike

How to use communications to multiply the value of learning & development

Businesses can not only maximise but multiply their investment in training and development by using a communications platform to embed learning and make culture change stick.

Graphic showing what happens to knowledge retention after a training programme with and without an accompanying comms platform

5 quick ways to test a proposition (and avoid an own goal)

Proposition testing is a small investment of time and effort up front which could save you a whole load of pain and loss of trust later on.

A goal scored in the German football league

Embedding agile content creation in your business

The power of storytelling is a key pillar in digital leadership nowadays, and wherever you sit on the spectrum between 100% in-house and fully outsourced, your output needs to be always on.

A graphic illustration of a content creation process with a line of elements like a pen, a computer screen, mobile

How to tell your strategy as a story

Telling your strategy as a story is an act of leadership, which connects people with purpose, and takes the discourse around your business beyond mere intellect and into the visceral.

The Stelvio pass in the Dolomites
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