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Julian March

Consultant, storyteller, creator

Latest articles

Impact Storytelling and societal impact: compounding for good (6/6)

The last article in my series about combining words and numbers to communicate impact, with the example of the power of a clean floor

Impact Storytelling and risk: The value of not finding out (5/6)

How to calculate the multiple costs of a single failure, and why prevention is almost always better value.

Impact Storytelling and low staff engagement: The cost you’re already paying

How to show a CFO what low engagement is already costing them. (Article 4 of 6)

A photo of an anti-love letter still life on the office desk

Impact Storytelling (3/6): Time is money. But what does the money buy?

When the audience of your Impact Story cares about efficiency, the maths is only half the argument, the other half is what you with the time saved.

Impact Storytelling (2/6): Building the revenue case

When the audience for your Impact Story is a finance function, the argument usually comes down to revenue or productivity. And sometimes often both.

Why impact is the big story in town

The first article in a series examining how to bring Impact Storytelling to a range of business scenarios, from revenue uplift to societal benefit

The party, the pacemaker and the prostate - the year I became bionic

One year ago today I became bionic. Here's the story I wasn't sure I'd be around to tell, and why I think you should read it

Vibe coding: a new superpower for business teams

Vibe coding gives leaders a practical way to shift culture, towards curiosity, experimentation, and shared ownership of improvement.

Write your brand story, and set your transformation agenda

When the mirror IS the megaphone, your brand story becomes a source of pride.

Think like a journalist to lead with clarity

Journalistic habits are a powerful set of tools for making sense of messy, complex situations.

Centres of Excellence: Why they matter and how to make them work

I brought my two fellow partners, Lindsey Ulanovsky and Paul Goundry, together to talk centres of excellence.

The story behind the dashboard: the secret to successful transformations

How often do transformation dashboards land with the people whose behaviour the transformation depends on?

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