Vibe coding gives leaders a practical way to shift culture, towards curiosity, experimentation, and shared ownership of improvement.
When the mirror IS the megaphone, your brand story becomes a source of pride.
Journalistic habits are a powerful set of tools for making sense of messy, complex situations.
I brought my two fellow partners, Lindsey Ulanovsky and Paul Goundry, together to talk centres of excellence.
How often do transformation dashboards land with the people whose behaviour the transformation depends on?
Many AI projects aren’t failing because of AI, but for the same reasons technology projects have always struggled.
In May 2025, I channeled years of being a TV news producer into being a press officer
Nowadays there's a new way to level up from NPC to playable character, and it's called influence.
If your brand story only lives in the marketing function, you’re missing its most powerful use.
It turns out a former US Defense Secretary has a neat way of understanding change and building resilience.
The pyramid and the arc - two parallel shapes for good storytelling
A brand story is the connective tissue between your culture and your commercial ambition.
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